Another benefit of integrating your website with your CRM software tools is having direct access to the most recent data. Automated integration between your hosted CRM system & website happens real time and eliminates the need for the manual configuration of orders, even integrating sales from different locations than your website, such as a brick and mortar store.
Immediate access to information can also improve your customers overall experience of interacting with your business. You can improved response times in areas such as acknowledging new purchases. You can also streamline your after sales follow up, such as more efficient customer service with automated acknowledgement and thank you emails.
This streamlining of customer interactions also feeds into tracking and dealing promptly with your customers satisfaction, especially when direct feedback is received. A fully integrated CRM system will allow you to deal with all customer feedback quickly and effectively - Particularly important for negative feedback!