Even though online shops are in higher demand these days, potential customers are going to be much more hesitant to spend their money. Thinking about your shop’s messaging without exploiting the situation is a must.
Messaging needs to be more transparent, precise and clear in times where uncertainty keeps people worried and in doubt. Ask yourself, what concerns your customers have at the moment, what are their fears and how can you proactively address them in order to encourage loyalty and trust in your online offerings.
For example, you could be more generous with your refunds policy or offer discounts (where applicable) to make customers feel more secure and comfortable when making online purchases in these unsettling times.