BLOG SPOT

12/19/2018

Daniela Fischer

7 Things You Need To Know About Your Website Content Strategy

Is your website content losing you sales?

Your website content strategy brings various digital disciplines together. Web development, web design, SEO, user experience, content marketing and PR are all part of your website content strategy.

But where do you start?

In this blog post we summarized the 7 main building blocks for a successful content strategy for your brand.

1. Your Content Components

Here we are talking about substance and structure. What topics, tone, style, and message do you want to communicate? How do you prioritize and break up the content into different pillars?

2. Your People Components

Workflow. What are the processes, tools, and resources you need to create and maintain your content? Delegate and make sure everyone involved knows exactly what they are doing.

Governance and Optimization

How can you ensure consistency, integrity, and quality of your content? Make sure you have a process in place that helps you and your team to always be on top of things.

3. SEO is still key!

SEO should be a core part of every website content strategy. Make sure you are do not only govern content so that it follows search engines webmaster guidelines like using keywords, but also plan and create content that builds your brand.

4. Use header tags!

Header tags are paramount because they communicate to the search engines what your website is all about. Google recognizes the copy in your header tags as more important than the rest. It starts with the h1 and works its way down in importance (h2, h3, h4, h5, h6).

5. Who, What, Why, When, Where and How

Schooled writers argue that a story is not complete unless all six questions are answered. But how does this relate to your website content strategy?

Our checklist:

What- What is your product and message?

Who- Who is the audience?

Why- Why do they need your product?

Where- Where will the message be read (location, device, context)

How- How should you structure the content?

When- Timing of the process to create and publish the content.

6. Branding

Content strategy derives - to a certain extent - from the world of marketing. Using branding techniques focused on creating a message, or providing guidelines that evoke a specific voice throughout your content is quintessential to making your brand stand out on the web. Brands are both visual and verbal. Visual they are shown in logos and color palettes, verbally they are translated in style of speech and language used.

7. Social Media

Social media is about engaging with your audience, so make sure you have a strategy for sharing content that mirrors the values of your brand. Only share content that mirrors the values of your brand. Only share content that is relevant to your industry and highlights your companies purpose. Your brands social media strategy should always align with your allover website content strategy. Think about how you can utilize the content you create for your website in your social media channels. Shopodex Marketing Agency can help you create your website content strategy!
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