Millennials are the first generation to grow up with social media. This makes them the most connected and online savvy generation ever. Marketing to millennials through their preferred medium can be tricky though. To help you navigate through the selfie world we've put together a “how to” guide that will make it easier for you to understand how to cater your content and products to this generation.
According to eMarketer 56% of millennials buy online at least half of the time compared to 45% of both Generation X and Baby Boomers. What's even more interesting, 21% of millennials almost always buy online after seeing an item in-store while just 10% of the older generations do.
A Charles Schwab study shows that millennials are better with money than previous generations. The survey looked at four main categories: Financial planning, goal setting, saving and investing. Millennials scored a 51 overall and ranked higher than the national average in three of the four categories.
Knowing this is a great start but how do you make sure Millennials are shopping in your online store?
Our guide will take you through the best tactics that work for marketing to millennials in 2019.