The key advantage of social media marketing as opposed to traditional marketing is the humanization effect. The sales message is primarily spread through trusted third-party sources, which resonates with the end-consumer in a different, more profound way.
When the underlying message spreads from user to user it appears to come from a trusted source, therefore the consumer is more willing to take a closer look at the actual product. However, there are many advantages. Here are a few more:
Social media is an excellent way to get your brand recognized. As more than 2/3rds of the country are on social networks, and with the potential for awareness to spread virally from person to person, social media is a tremendous way to introduce new customers to your products. Some studies report that 78% of businesses gain new clients from social media marketing, and that social media marketing is only 3 percentage points behind television as the top means for which Millennials here about new products. One day social media could even surpass television commercials.
Makes your brand legitimate
Socia media can help establish a brand as legitimate. Websites are good ways to establish that your brand exists, but social media is what lets consumers know that your brand is active. When customers look into a product they immediately check to see their social media page. If the page is constantly putting up new posts and articles this is a sign that you have an active, trustworthy and legitimate business. It also shows popularity as customers can see in the comment sections and review sections what people think of your business.
By increasing your brand awareness and legitimizing your brand you will automatically increase your sales. However, there are other ways as well. Business owners can write posts that link to products and sales. Marketers can use promoted content and advertisements to reach target audiences that haven’t become fans of the brand yet. Social media is excellent for reaching new audiences and for targeting the right customers with the right brands.
Social media provides an excellent opportunity to learn more about your customers likes, dislikes, behaviors and ways you can improve your business through the process of social listening. You can monitor user comments to see what customers think of your business. You can also measure conversions based on types of posts and content you used vs. results of what was successful.
- Increased brand recognition
- Brand legitimization
- Better SEO
- Customer Feedback
- Increased Sales
- Ability to target new customers