It’s the name that gives away just how important it is to integrate CRM into your ecommerce website. An integrated Customer Relationship Management software and website system does exactly what it says; It manages and keeps track of all user interactions that occur on your website, whilst capturing customer data, and making it accessible (usable) to your business.
When you integrate your CRM tools into your website you will find a whole range of customer data gathering and management opportunities emerge. You’ll reap immediate benefits of CRM software integration
within your business, including converting enquiries to leads, making the follow up with new and established customers seamless, and automating sales and inventory tracking.