ESP integration for all of your email marketing is not only beneficial for ensuring the emails reach your customers inbox, but also enables metrics tracking so that with the Shopodex CRM you can identify and search for all the people who failed to open an email blast and re-direct the message.
- Send large scale email campaigns
- Help to create subscriber and contact lists
- Augment and upgrade emails
- Analyze results of campaigns
- Provide key metrics
The benefit of the Shopodex built in CRM versus utilizing an external CRM, alleviates the issue of synchronizing two systems. For example, if the ESP is not integrated with your Shopodex site, when someone signs up on the website you must then manually add their information to the external ESP creating more work and room for error.